OUGD601 | Useful Quotes [Initial Reading]

After first reading through some texts, I highlighted some quotes as they may be of use in the future;


'A brand is a promise of satisfaction'
'What is Branding?' - M Healey

'Brands allow consumers to shop with confidence, and they provide a route map through the bewildering variety of choices.'
'Brands and Bradnig' - R Clifton, J Simmons

'Corporations created brands as a way of increasing sales outside their immediate place of production'
'What is Branding?' - M Healey

'A brand represents the full 'personality' of the company and is the interface between the company and its audience.'
'Fundamentals of Branding' - M Davis