What is the focus?
Rebranding
What will you research?
Why companies feel like they need a rebrand.
How and why do rebrands work?
What are the outcomes of a rebrand?
What texts are there?
Some interesting and useful case studies and lots of literature
Find some quotes
Research
Books, internet, case studies, primary research, interviews, questionnaires
COP2
Focused on branding and physical space - kind of similar
CoP2 Practical work would fit well with this subject - enjoyed doing it
Practical
Rebrand a major company - Apple, Microsoft, HSBS, Ford etc
Tell the truth about a brand through the branding
Rebrand a company for a different indusrty
Publication showcasing interesting rebrands
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