In my crit with Laura and James, we first discussed my dissertation and where I was heading with that, that allowed them to get a good understanding of the topic that I had to produce a response to.
It was clear that I was going to rebrand a company or service in some way, but the question was how I was going to do it and how I could apply what I've learnt from the essay research.
- Rebrand the same company twice, one bad, one good.
- Rebrand a company for a different industry
- Do a full rebrand of a corporate company
- Rebrand a corporate company and make a publication from it (It was mentioned that branding & publication design are my favourite areas of graphic design)
- Design a family brand for a company (eg. Instagram > Boomerang)
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