OUGD601 | 'Brands and Branding' - R. Clifton, J. Simmons [Quotes]

'Brands allow consumers to shop with confidence, and they provide a route map through the bewildering variety of choices.'
'Brands and Bradnig' - R Clifton, J Simmons

'Corporations created brands as a way of increasing sales outside their immediate place of production'
'What is Branding?' - M Healey

'The name is the most important element of the brand as its use in language provides a universal reference point.'
'Brands and Branding' - R Clifton, J Simmons

'Reputation is paramount, and companies that are known for the quality of of their products and services, their integrity and the transparency of their actions are the ones best placed to sustain a competitive advantage'
'Brands and Branding' - R Clifton, J Simmons