'
Designing a New Look for Instagram, Inspired by the Community
Today we announced a new look for Instagram, inside and outside the app. We created a new Instagram app icon and a set of unified icons for Hyperlapse, Layout, and Boomerang. We’ve also refreshed the user interface with a simpler, more consistent design that helps people’s photos and videos shine.
Inspiration
When Instagram was founded, it was a place to easily edit and share photos. Five years later, things have evolved. Instagram is now a diverse community of interests where people are sharing more photos and videos than ever before; using new tools like Boomerang and Layout, and connecting in new ways through Explore.
Last year, a group of us started digging into how we could support this evolution while staying true to Instagram’s heritage and spirit. We wanted to create a look that would represent the community’s full range of expression — past, present, and future.
Last year, a group of us started digging into how we could support this evolution while staying true to Instagram’s heritage and spirit. We wanted to create a look that would represent the community’s full range of expression — past, present, and future.
Challenge: Honor Instagram’s identity while reflecting its growth
Whether it’s a #myinstagramlogo art piece or an Instagram cake, we feel lucky to have an icon that people love and want to make their own. Between the round shape with grippy textures, teddy-bear brown, candied lens, and rainbow, there’s a lot to love.
Brands, logos and products develop deep connections and associations with people, so you don’t just want to change them for the sake of novelty. But the Instagram icon and design was beginning to feel, well… not reflective of the community, and we thought we could make it better.'
Brands, logos and products develop deep connections and associations with people, so you don’t just want to change them for the sake of novelty. But the Instagram icon and design was beginning to feel, well… not reflective of the community, and we thought we could make it better.'
'Our family of apps — Layout, Boomerang, and Hyperlapse — also have a new, unified look. We carried the gradient through each icon, and designed them on the same grid to make the system feel cohesive. We also updated the Layout and Boomerang icons to better represent what the apps help you create — a collection of photos, or a mini video that loops forward and backward.'
No comments:
Post a Comment