Context of Practice: OUGD601

Literature

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Laroche, M., Habibi, M.R. and Richard, M.-O. (2013) ‘To be or not to be in social media: How Brand Loyalty is Affected by Social Media?’, International Journal of Information Management, 33(1), pp. 76–82.

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Olins, W. (2005) On Brand. New York: Thames & Hudson.

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Yurchisin, J. and Johnson, K.K.P. (2010) Fashion and the Consumer. Oxford: Berg Publishers.

Websites

Macalister, T. (2000) BP rebrands on a global scale BP rebrands on a global scale. Available at: https://www.theguardian.com/business/2000/jul/25/bp

Pinpoint (2016) ‘Pinpoint’, 24 August. Available at:

https://www.pinpointdesigns.co.uk/

Splater, I. (2016) Designing a new look for Instagram, inspired by the community. Available at: https://medium.com/@ianspalter/designing-a-new-look-for-instagram-inspired-by-the-community-84530eb355e3#.vldnlrp6m

Statistia (2017) Coca-cola company’s U.S. Market share, 2015 | statistic. Available at: https://www.statista.com/statistics/225388/us-market-share-of-the-coca-cola-company-since-2004/