After deciding that my research question would be based around corporate branding and possibly rebranding, I started looking at some texts on the issues:
- 'Corporate rebranding: destroying, transferring or creating brand equity?'
- 'Rebranding - A Case Study Approach' By Maria Size
- 'The science and art of branding' By Giep Franzen
- 'Corporate Identity' By Wally Olins
No comments:
Post a Comment