OUGD601 | Tutorial 1 Feedback Notes [25.10.16]

Change 'ultimately failures' to 'when it fails' / 'success and failure'

'As the internet grows'

- with the rise of social media as a form of feedback
- consumers will voice their negative thoughts but won't say anything if they like it
- with social media everyone can see it, not just people in the industry

Change 'consumer' to 'audience'

Look into the Everton rebrand and fan forums


Look at the intentions

Look at how they recover from a bad rebrand

Define 'failure'


Possible Structure 1

1 - Examples of bad rebrands and what happened

2 - How social media works in conjunction with brands and branding

3 - The outcomes and how they are fixed


Possible Structure 2

1 - Brands (wide coverage) / Social media, loyalty, 'othering', rebrands

2 - Examples of rebrands - compare and contrast

3 - Case study / Bring it all together / Real examples / 2 good examples 2 bad examples possibly