OUGD601 | 'How brand loyalty is affected by social media?' [Quotes]

'One psychological need is to feel socially connected; therefore, joining social media and connecting with people fulfils a need for belongingness.'

'Desire for social interaction is stated as one of the motives of consumers to engage in content generation in online environments.' 

'Brand communities support their members in terms of sharing necessary information from various sources and emphasising different values.' 

'Being in touch with highly devoted customers'

'for communication effectively with other customers and obtaining valuable information from them'