The concept behind the logo mark is to communicate trust, transparency and growth as simply as possible.
The three squares each represent one of these attributes. The overlapping design of the squares is a visual representation of how they work in unison in order for consumers to get the best possible experience from Barclays. The transparency of the squares is a direct link to how a bank should be transparent and clear with their customers in order to gain trust. By overlapping the squares it shows growth within the brand and growth for the customer.
Logo Mark
Logotype
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