I then started to think about graphic design more specifically and went down the corporate branding route.
Graphic Design and Corporate Branding
1) Why would a company want/need a rebrand?
2) How does graphic design change a company's image?
3) What examples are there of both good and bad visual identity changes?
3) How much impact does branding have? (How much do customers care?)
4) What are the positives of a rebrand? (And negatives?)
Things I'd have to look into:
Defining a rebrand
Why rebrand - the motivation
Brand image
The process of going through a rebrand
The effects and outcomes
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