OUGD501 | Module Evaluation

OUGD501 has proven to be a very difficult module for me on the whole. I first struggled with trying to find a topic of discussion that I like enough to write 3000 words on. After talks with my friends about my likes and interests, we often would discuss how this could then be linked back to graphic design and what my practical would be. Although none of the ideas I initially talked about were my final one, or anywhere near my final one, they still helped as I was able to think about how my essay should inform me and my practical work.

The major difficulty for me was writing the essay. I have had some problems over the past few months which really affected my ability to just sit down and focus; this proved especially problematic when it came to writing 3000 words. Other than that, I found that what I wanted to talk about, in relation to my personal interests in the topic, weren't important to the question I was aiming to answer and I often found myself rambling on and not quite getting any points across. Using quotes definitely helped me find a point and expand and explain it, although I am weary that I used too many as a backup and didn't quite explore the issue enough myself.

Because of the personal difficulties that have been brought to light towards the end of the module, it made me wish that I had started my essay earlier rather than focusing on other modules. Although the problems were there at the start also, it would have been easier to spread the difficulty out over the whole module rather than towards the end. This is my own time management that I really need to improve and I know that it needs to be sorted for level 6 if I wish to do well.

In regards to my practical work, I am very happy with how it turned out. For a long time I thought I would be keeping ASOS' branding and applying it to different uses, but after a couple of crits with my peers it seemed that most people thought that I should rebrand ASOS is one way or another; whether that be completely or just certain elements of it. I feel I succeeded with redesigning ASOS for the better while also keeping just enough of the old branding so that it is clear that it is still ASOS.