A publication displaying different and interesting retail shops around the world.
1) What were your initial aims?
Th show people how street fashion has changed from like grungey, skate aesthetics to a high end, expensive looking minimalist aesthetic.
2) What processes/strategies have you used and why?
I feel like a nice publication or a coffee table book would work well as it informs the reader but also makes it interesting and digestible through layout and colour etc.
3) What literature have you read that informs this work?
There a some books in the library on this kind of thing but there is a lot more information online.
What would be in the publication?
About
Talk about the brand. When they started, their brand views, why they started etc.
Where
Where they have physical shops - why that location?
Shop
Photos of the shop, analysis of store design (Who designed it, why, inspiration)
Products
The brands clothing and products to inform why the shops are designed the way they are.
Either at the start or the end talk about/conclude as to how the physical shop influences consumers.
In terms of design, it would very minimal and clean to reflect the new aesthetic of high fashion and streetwear.
Who would it be aimed towards?
Fashion forward people.
Anyone interested in good design.
People who like a particular set of brands that may be included in the book.
Where would they get it?
Oder online. - If it was a limited run this might make it more successful and allow it to be sold for more, making shipping costs less expensive.
Pick it up at selected retailers? - Shops that are included?
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